Beverly Hills Celebrates the Year of the Dragon

•It will be a Chinese New Year to remember as Beverly Hills celebrates the Year of the Dragon with a spectacular evening of entertainment, shopping and dining.

The festivities unfold on the 400 block of Rodeo Drive on January 20 at 6pm as an exciting Chinese lion dance and drum corps performance group takes center stage on the block for all to enjoy.

Not only is the general public encouraged to join the revelry, but the first 1,000 people who register at the welcome table will also receive a Good Fortune envelope. Each envelope contains a commemorative pin and listing of special in-store events and offers. Additionally, a limited few might also be fortunate enough to win an exclusive gift valued at $200 or more from some of Beverly Hills' most exceptional merchants, restaurants and hotels.

Several stores and restaurants on and around Rodeo Drive embrace the arrival of the Chinese New Year with in-store specials and dining promotions throughout the evening.

Participating Locations

Agent Provocateur • Bally • Barbara Bui • Beverly Hills Mutt Club • Breguet Boutique Beverly Hills • Bulgari • Christofle • Coach • Cottoniere • Damiani • David Orgell • Ermenegildo Zegna • Etro • Frette • Galerie Michael • GAP • Geary's • Georg Jensen • GP DEVA X-Power Gallery • Hublot • Judith Leiber • Judith Ripka • Lalique • Lladro • Louis Vuitton • Maison 140 • Max Mara • Mikimoto • Montblanc • Peter Marco Extraordinary Jewels • Philippe Derey Boutique • Pomellato • Porsche Design • Richard Mille • Rimowa • Solange Azagury Partridge • Spa Montage at Montage Beverly Hills • Sprinkles • St. John • Tiffany & Co. • Two Rodeo • Van Cleff & Arpels • Vertu • Versace • Westime

Participating Restaurants

The Blvd at Beverly Wilshire, A Four Seasons Hotel • Café Rodeo at the Luxe Hotel • CIRCA 55 at The Beverly Hilton • Coupa Café • Crustacean • El Torito Grill • Scarpetta • Taberna Mexicana • Trader Vic's • Wolfgang's Steakhouse by Wolfgang Zwiener • Xi'an

Good Fortune Special Prizes

Exclusive gifts from the following merchants, restaurants, spas and hotels, will be included at random in select Good Fortune envelopes!

Avalon Beverly Hills • Aqua Star Spa at The Beverly Hilton • Barbara Bui • Beverly Hills Mutt Club • The Beverly Hilton • Beverly Wilshire, A Four Seasons Hotel • The Blvd at Beverly Wilshire, A Four Seasons Hotel • Bulgari • Ermenegildo Zegna • Geary's • Lladro • Luxe Rodeo Drive Hotel • Maison 140 • Max Mara • Montblanc • Peter Marco Extraordinary Jewels • Rimowa • Solange Azagury Partridge • Westime • Xi'an

Terms and conditions: Only the first 1,000 people to arrive and check in at the Beverly Hills Conference and Visitors Bureau table located on the 400 block of Rodeo Drive near the Lladro boutique will receive a Good Fortune envelope. Only a limited number of offers valued at $200 or more will be provided and not every Good Fortune envelope will include these limited edition offers. Offers will be randomly placed for recipients to win based on chance. Additional restrictions may apply.