The value we have derived from the Beverly Hills Chamber of Commerce comes from the power of being associated with such a recognizable brand as the city of Beverly Hills. In addition, the relationships we have fostered with business professionals and Chamber staff members has allowed us to partner with local Law Firms, Public Relation Firms, Entertainment Industry Professionals, and the Chamber of Commerce itself by providing our security services at their signature events. Our membership in the Beverly Hills Chamber of Commerce has positioned our company for continued growth and has increased our brand recognition significantly. We highly recommend the Chamber as a platform to increase your business and meet like minded individuals.
The Dos and Don'ts of Working with Influencers
Today's consumers are dispersed over thousands of mediums that are saturated with content and advertising. Businesses are struggling to generate awareness and sales and consequently, many are turning to influencers: individuals who already have large, attentive followings that they can employ to help them achieve their goals. Successful influencer marketing, however, requires more than merely asking social media stars to endorse a product.
Learn how to research, evaluate, and employ the right influencers based on your goals and how to legally and strategically integrate them into marketing campaigns to achieve the best results.
About the presenter:
Betty Gabbaie has over 20 years of corporate marketing and communications experience working with Fortune 500 companies using cutting-edge technologies that disrupt industries! She is the Founder & CEO of Let’s Get Disruptive, a boutique-style digital marketing agency where she applies the same methods for businesses of all sizes. Betty also teaches courses at UCLA Extension on Advanced Digital Marketing, Social Media Strategies and Influencer Marketing.