Marketing with AI and Data Science

*** Social Audio Event *** Marketing with Data Science & AI 

Believe it or not, everything you see online are the result of algorithms and represent some form of machine learning that is tasked with predicting what you might be interested in as well as what you might want to buy.  I’m sure you see a lot of posts in your social feeds that you may or may not be interested in as there is no way for social platforms to show millions of content that may not be relevant to you.  Machine learning is a way of delivering organic or paid media to the right audience at the right time based on their behavioral patterns.

As a startup it is your responsibility to work with these marketing platforms in order to assist them with their machine learning algorithms.  If you have used big data to build a content strategy to speak to the minds and pain points of customers, you can build models to understand if users are responding aided by conversion rate optimization which will help these marketing platforms deliver ads at the right time to the right audiences.  For example there is a buyer behavior, and even time variables you can optimize for. …

If you don’t have this data to give to these marketing platforms you would essentially be in a perpetual cycle of cold targeting.  Data will make your ads more warm and more relevant.   Targeting is not it…  targeting is a gateway to collect more people to see how they respond and to build more models that are effective over time. 

AGENDA

• Executive Summary 
• Marketing for Modern Business
• Marketing Psychology
• HCI - Human Computer Interaction 
• Growth Marketing
• Machine Learning & AI 
• Use Cases
• Introductions
• Closing Statements