Prep for Chinese Traveling Shoppers...what your "Business Needs to Know"

The Chinese traveling consumers are becoming a more important market sector for the retail businesses in Beverly Hills. Are you ready for this new market? This class will teach you what you need to know about this market and these consumers and cover the following topics:
    1. Market overview of the Chinese inbound tourist market
    2. Features and demographics of Chinese traveling shoppers
    3. How to handle Chinese shoppers in your stores
    4. Simple, but effect Chinese words and phrases

Speaker Bio:

Mr. Alex Li
Got Master's degree in Linguistics at UCSD (University of California at San Diego) in 2004
Taught Chinese language and culture at UCSD (2005-2011), and University of San Diego (USD, 2006-2011)
Joined Shang Magazine in 2011
Currently VP of Marketing at Shang Magazine
Provided trainings to such brands as (in alphabetic order) Brooks Brothers, Chopard, De Beers, Giorgio Armani, JP Morgan, Max Mara, Mulberry, Pomellato, Saint Laurent (YSL), Salvatore Ferragamo, etc.