Rodeo Drive Celebrates Fashion's Night Out

Fashion’s Night Out (FNO) is an unprecedented global initiative created by VOGUE and the Council of Fashion Designers of America to celebrate fashion, restore consumer confidence, boost the industry’s economy and put the fun back in shopping. On Rodeo Drive and throughout Beverly Hills, the extravaganza will feature 77 in-store events including celebrity appearances, DJs, art installations, new product introductions, charitable shopping, anniversary events, complimentary manicures, tastings, gifts with purchase, drawings and a variety of carnival-themed fashion events. The centerpiece of the celebration will be a four-story Ferris Wheel on the 200 block of Rodeo Drive with complimentary rides for two when guests show their receipt of purchases from participating stores -- while rides last. Around the world, and led by fifteen international Vogue editions (Australia, Britain, China, France, Germany, Greece, India, Italy, Japan, Korea, Portugal, Russia, Spain, Taiwan, and Turkey), each country will celebrate Fashion’s Night Out.

Rodeo Drive welcomes Wilshire, Beverly and Canon Drive, and Brighton Way stores to Fashion’s Night Out in the 90210: From Neiman Marcus and Saks Fifth Avenue on Wilshire to James Perse on Canon and Victoria Secret on Beverly, Fashion’s Night Out 90210 promises to be a city-wide celebration of fashion and retail in the Golden Triangle.

Stars to shine at Fashion’s Night Out: Samuel Jackson, Kelly Osbourne, Carrie Ann Inaba, Katherine McPhee, Rain Phoenix and some of L.A.’s top stylists are just a few of the names expected to help celebrate Fashion’s Night Out including the life-size Fashion Rules trivia game being played underneathe the Ferris Wheel.