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State of Luxury - Power Panel Series with Ann Shatilla
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This exciting fast-paced corporate teaching seminar provides extensive concrete business tips for ALL businesses, not just luxury. Content curated and taught by Emmy-Award winning national and global TV news producer and veteran luxury lifestyle media and strategic corporate communications expert Ann Shatilla. She and her guests guide businesses with exact tips on how to execute PR and Marketing to bring your business to the highest level of luxury service and corporate promotion, with national level insider PR techniques for optimal financial market share gain. These popular business seminars are noted for their non-stop, information-packed, take-away tips.
Topics:
- Latest statistics on luxury business trends for 2019
- What affluent consumers want in 2019 and marketing trends for luxury businesses
- 'Alpha Growth' - how to grow faster than your competitor with these three bold moves
- 'Emotional Intelligence' - why you must have these four business traits today to grow and how to bring Emotional Intelligence into your Digital Marketing Strategy
- The HENRY's (high-earners-not-rich-yet) - why this segment is now so important for luxury brands
- Outlining the difference between traditional media, PR, and Social Media PR. Exactly what you need to know
- Why affluent consumers are continuing to lose trust in Facebook
- Instagram; A must in 2019 and how to do it at the ultra-luxury level. 40 Concrete How-to-Tips on what to include
- 12 ways to generate FREE publicity for your business
- 12 ways to get covered by media
- How to prepare for a Hollywood level red carpet event - point by point
- How to execute a Hollywood level red carpet event - point by point.
- How to write the perfect press release, and why the ones you have been approving are not bringing the results you want
Attendees will receive an exclusive packet of proprietary tips and information put together by our moderator Ann Shatilla as a reference document of tips.
Please note that no photography, videography or audio recording will be allowed during the program. However, there will be an opportunity to take photos at the end of the discussion, which are welcomed.
Moderator & Panelist:
ANN SHATILLA | Emmy Award-Winning Global TV Luxury Lifestyles News Producer | Veteran Public Speaker | Strategic Corporate PR & Marketing Communications Consultant for Luxury Businesses & PR firms
Read more about Ann Shatilla here.
Panelists:
SEBASTIEN SILVESTRI | Chief Operating Officer of Disruptive Group, a division of world-renowned lifestyle hospitality company SBE | Known as one of the top innovative minds in the hospitality business | Overseeing food and beverage operations globally and part of the recent acquisition of the Morgans Hotel Group, as well as the openings of the SLS Baha Mar in Nassau, Bahamas, the SLS LUX Brickell in Miami, and Mondrian Park Avenue in New York
Read more about Sebastien Silvestri here.
TOSH BERMAN | CEO and Co-Founder of The Madera Group | One of the brightest minds in the upscale landscape today | Known for his brilliance in ‘conceptualizing’ and for ‘developing’ innovative marketing concepts, across several portfolios, his vision has changed business perceptions and set new standards.
Read more about Tosh Berman here.
JERRY DIGNEY | President of DIGNEY & CO. Public Relations | Longtime publicist for world-famous TCL Chinese Theatre, Bob Newhart, Ray Charles, BB King, The NEVILLES and a Hollywood leader in putting on world class Red Carpet events, Hand and Footprint ceremonies, Star’s on the Hollywood Walk of Fame, and Hollywood galas for some of the biggest names in the world.
Read more about Jerry Digney here.
JOHN BRENNAN | Luxury Brand Experience expert | Luxury Corporate Trainer specializing in offering luxury customer service, elevating the client experience, motivation, brand sales process, and team building | Brought in to train-the-trainers
Read more about John Brennan here.
Click here to view past State of Luxury event photos.
Click here to read more about the Power Panel Series.
The Chamber will not be held accountable if speaker(s) cancel due to unforeseen circumstances.
Date and Time
Tuesday Mar 12, 2019
7:30 AM - 10:00 AM PDT
7:30 a.m. | Registration opens, Breakfast Reception on The Verandah Terrace
8:15-9:45 a.m. | Panel Discussion in The Verandah Ballroom
9:45-9:55 a.m. | Audience Q & A
9:55 a.m. | Closing remarks
Location
The Peninsula Beverly Hills
The Verandah Ballroom & Terrace
9882 S. Santa Monica Blvd.
Beverly Hills, CA 90212
Fees/Admission
Limited tickets available at this rate:
$55 Members & $80 General Attendees
Contact Information
Marketing & Event Coordinator, Lindsay Cope | 310.248.1000
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