State of Luxury: Power Panel Series with Ann Shatilla

**Please note the dress code for this event is formal business attire**

State of Luxury Power Panel Series with Ann Shatilla is one of our top signature always sold-out events for the last 10 years. This is a powerful razor-focused teaching seminar provides luxury PR and marketing for high level luxury businesses and any business that wants to take their company TO the luxury level. 
 
Emmy-award winning veteran former news anchor, international TV news producer, and senior Strategic Communications Luxury Business Consultant Ann Shatilla teaches our businesses the very latest trends, news and the STATE of luxury - each year guiding with specific insider tips on how to increase and execute luxury PR and growth techniques. This specific teaching seminar will look at upcoming 2025.

Ann presents a fast moving delivery covering everything from the actual state of luxury - with the latest stats, facts and figures - to what is trending, and what you need to know to update a new PR plan for your business for the New Year - and how exactly create media and social media and with specific Instagram tips for 2025 for your luxury business.

VIEW SPONSORSHIP DECK 

ANN SHATILLA Emmy-award winning TV News Producer & Strategic Communications PR / Crisis Management National Luxury Business Consultant	WOLFGANG PUCK Wolfgang Puck Fine Dining Group, Wolfgang Puck Catering, and Wolfgang Puck Worldwide, Inc.
MATT GOLDBERG VP and News Director KCBS and KCAL in Los Angeles	BYRON LAZAROFF-PUCK Director of Food, Beverage & Hospitality | Wolfgang Puck Fine Dining Group

Power Panelists

Moderator, Content Curator & Lecturer:

ANN SHATILLA | Emmy-award winning TV News Producer & Strategic Communications PR / Crisis Management National Luxury Business Consultant

For over 35 years, Ann Shatilla is a national veteran Emmy Award winning TV news journalist, news producer, host, radio news anchor, public speaker and strategic communications luxury expert PR consultant in the US and Canada.

Former TV news anchor at Channel 13 KCOP in Los Angeles. TV News Producer feeding the Associated Press Television News / Horizons division: 

• Ann has garnered 5 news Emmy wins and nominations for the many TV shows she has worked on while at KCOP News.
• For the last 18 years she has been the TV news producer based in Los Angeles for the Associated Press Television News / Horizons division covering lifestyles and trends business news. Her in depth 6-minute TV news reports are fed by the AP to over 300 international news networks/broadcasters and 700 US affiliate channels for nightly newscasts and morning news programs around the world.

“Hollywood Trend Report: Luxury Lifestyle TV” - TV show: 

• Ann is the Executive Producer and host of the independent 30-minute business magazine lifestyles and trends TV show covering trendsetting businesses that are - leading the way for the last 13 years.
• Independent TV show as seen on KTLA 5 out of Los Angeles and in markets across USA and Canada on cable carriers that broadcast the station
• Show covers lifestyle business trends and exciting new business news highlighting their leaders - that leading the way. 

National Strategic Corporate Communications & Crisis Management Consultant

• Luxury expert and business PR consultant brought into train business management as well as teams across North America
• Powerful insider-quick-to-implement-tips and teachings through her LA Media & Business Boot Camp seminars and on-site workshop sessions for teams and PR firms. 
• Creates custom PR materials and strategic planning plans as per business needs. Creates and executes step-by-step PR visual outreach plans for luxury businesses and luxury business growth PR development
• Guides teams on how to actually access luxury public attention the correct way for 2025, how to create high level systems and actual implementation, how to garner news attention, creates luxury public stature, curates for each individual company based on that given years luxury industry standards, refines and updates to current needs, refines and grows current overall PR image and messaging, teaches and guides w/strategic advice that includes training the management but also - the staff. 
• Known for her popular fast-moving, fast razor-focused business PR and marketing growth advice and actual execution.
• Provides handouts for direction once she is gone.

Editor; Hollywood Trend Report.com website

• Website covers latest Hollywood and luxury business news and provides luxury business PR and marketing tips

Media Training On Air and Stage Coach 

• One-on-one coaching for brands going on camera and on stage, sales teams, publicists, those dealing with the public
• Ann has trained and guided leaders in the business world and political office for decades with hands on training. 
• Her teachings have taken individuals and companies to the next level even after already reaching their highest level in their careers. 

Strategic Corporate Communications Video Reports

• For almost 30 years, Ann is also a production company creating coverage that is done as news is. She creates news-style production reports covering the entire business with strategic communities planning and delivering. These are used for websites, social media, YouTube, public video screens and to give tools to garner more PR for publicists and business development teams, as well as to send out in newsletters to garner new clients. Curates and creates razor-focused crafted specific PR and Marketing. 

3-D Business Mixed Media Artist:

• 3-D business artist for business PR display
• Brought in by luxury businesses to create artwork that displays the company in a canvas piece. Sizes are custom ordered. 
• 3-D business luxurious canvas artwork with pieces of elevated jewels that display the company. Takes the website, marketing materials and photos and turns them into a work of PR art for a business to display in a lobby, office, or to gift to another business, client or supplier (website comes to life)
• Her works have included being shown in the past on Rodeo Drive at 2 exhibitions with a total of 85 pieces covering the luxury businesses of Beverly Hills. 
• AnnofBeverlyHills.com

To reach Ann Shatilla: AnnShatilla@gmail.com 
 

Power Panelist Guests
 

WOLFGANG PUCK | Wolfgang Puck Fine Dining Group, Wolfgang Puck Catering, and Wolfgang Puck Worldwide, Inc. 

The name Wolfgang Puck is synonymous with the best of restaurant hospitality and the ultimate in all aspects of the culinary arts. The famed chef has built a brand that encompasses three companies: Wolfgang Puck Fine Dining Group, Wolfgang Puck Catering, and Wolfgang Puck Worldwide, Inc. 

Wolfgang Puck has been a global leader in the world of luxury PR and Marketing for decades.

At this advanced level luxury business seminar State of Luxury, Mr. Puck will share his global expertise on what luxury PR and promotion should look like going into 202 and will provide exact tips on how to garner clients, media and respected standards of desire. He will provide strategic advice and powerful tips for all businesses while guiding on what really works and how to do it.

BACKGROUND 

Mr. Puck was born in Austria and began cooking alongside his mother at a very young age. A chef herself, she encouraged Wolfgang and inspired his passion for food. Driven and inquisitive to learn, he started his formal training when he was fourteen years old. As a young chef he worked in some of France’s greatest restaurants, including Maxim’s in Paris, the Hotel de Paris in Monaco, and the Michelin 2-starred L’Oustau de BaumanieĚre in Provence. At the age of 24, Wolfgang left Europe for the United States. His first job was at the restaurant La Tour in Indianapolis, where he worked from 1973 to 1975.

In 1975, Wolfgang came to Los Angeles and quickly garnered the attention of the Hollywood elite as chef of Ma Maison in West Hollywood. His dynamic personality, culinary brilliance, high standards of business skills and progressive mind-set that bridged tradition and invention making Ma Maison a magnet for the rich and famous.

CREATION OF WORLD RENOWNED “SPAGO"

After leaving Ma Maison, in 1982, he opened his first flagship restaurant, the iconic brand Spago. Located in West Hollywood on the Sunset Strip, this legendary Spago location was an instant success and culinary phenomenon. His early signature created dish, pizza topped with smoked salmon and caviar is still legendary today. Along with his Sonoma baby lamb with braised greens and rosemary, he and Spago where now on the international gourmet map where his fame and pedigree remain today as one of the tops restauranteurs in the world. 

Wolfgang and Spago earned many accolades during its eighteen years in West Hollywood, including the prestigious James Beard Foundation Award for Outstanding Chef of the Year in 1991 and 1998, and the James Beard Foundation Award for Restaurant of the Year in 1994. Mr. Puck is the only chef to have won the Outstanding Chef of the Year Award multiple times.

Following the success of Spago in West Hollywood, in 1983, Wolfgang opened Chinois on Main in Santa Monica. His early exposure to Southern California’s multicultural population intrigued him, inspiring him to fuse with originality the Asian flavors and products with his French and California-based cuisine in a fine dining setting. Chinois on Main brings diners a fresh and imaginative Asian-fusion menu that laid the legendary groundwork for - fusion cooking in America.

After 15 years in West Hollywood, Wolfgang moved Spago to the ever-popular setting on Canon Drive in Beverly Hills. His menu blazed new ground, with a combination of updated Spago classics and newly conceived items. The seasonal menu drew inspiration from his favorite childhood dishes, offering a selection of Austrian specialties such as Wienerschnitzel and Kaiserschmarren.

CREATION OF MICHELIN STAR “CUT"

In 2006, CUT was opened, a sleek, contemporary steakhouse at the acclaimed Beverly Wilshire, a Four Seasons Hotel. After only one year, CUT earned a prestigious Michelin star among numerous other top accolades including Restaurant of the Year by Esquire Magazine.

DESTINATIONS THAT SPAN THE GLOBE 

Today, Wolfgang Puck Fine Dining restaurants can be found in Las Vegas, Beverly Hills, Maui, London, New York, Singapore, Budapest, Istanbul, Bahrain, Saudi Arabia and Bodrum, Turkey.

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MATT GOLDBERG | VP and News Director KCBS and KCAL in Los Angeles

Matt Goldberg is a national-award winning director of news and investigative journalist and is the Vice President and News Director for KCBS Channel 2 and KCAL Channel 9. 

Each weekday, Mr. Goldberg is responsible for overseeing the production of eight straight hours of local news. This includes KCAL’s 5 to 10am block as well as weekend morning newscasts. Each week, Mr. Goldberg helps producer whopping total of more than 86 hours of live local news. Each hour, he is on the cutting edge of deciding which stories will come out of one of the cities biggest newsrooms. With decades of experience, Mr. Goldberg succinctly knows the LA market, the state of California, as well as the nation.

Prior to CBS, he spent 20 years with NBC. From 2018 to 2023, he launched and built NBCLX a national streaming network with a mission to redefine and reimagine news production. Prior to this, he was at KNBC Los Angeles, serving as Managing Editor and Assistant News Director. Prior to that, he was at NBC Bay Area, where he created and led the largest unit of investigative reporters, producers, and photographers in local news.Earlier in his career, he was an investigative producer at KCBS-KCAL, working side-by-side with Joel Grover and worked at TV stations in San Francisco, Houston and Phoenix.

Matt Goldberg is a true Power Panelist.

At this seminar, he will join fellow TV news veteran Ann Shatilla, in teaching — exactly how stories are pitched, covered, accepted and why the media won’t cover your business and how you can come up with angles that will get covered. They will explain ‘specifically’ how to tell your story to garner TV coverage, press, headlines and local and national awareness.

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BYRON LAZAROFF-PUCK | Director of Food, Beverage & Hospitality | Wolfgang Puck Fine Dining Group

Byron Lazaroff-Puck, Cornell graduate of Hospitality, Leadership and Development, and the second son of Wolfgang Puck and interior designer and co-founder of the Wolfgang Puck brand Barbara Lazaroff, has been named Director of Operations, after holding the position of Director of Food, Beverage and Hospitality. Today, Byron travels the world promoting and running the operations of the 28 restaurants and businesses that fall under the Puck legacy empire. Having studied at his fathers restaurants having managed Spago Beverly Hills for two years and two more of the Puck restaurants in Los Angeles, Merois and Ospero at the Pendry West Hollywood hotel, as well having studied in London under Nobu Matsuhisa, in New York under Eric Ripert at Le Bernadin, having worked at three-star Michelin star restaurant Alinea and at El Celler de Can Roca in Spain, his father credits him with endless fresh ideas that have been incorporated into the brand. Ann Shatilla has invited Bryon to join her on stage to add a bit of additional color commentary on technological advances and digital disciplines that can be incorporated by luxury businesses and that can serve as a form of inspiration for national and international growth of your own business.

Wolfgang Puck says he is extremely proud of all his son can do and describes him as the future of the Puck brand legacy. “Byron brilliantly has managed my restaurants—Spago Beverly Hills for two years, and two more of my restaurants in Los Angeles, Merois and Ospero at the Pendry West Hollywood hotel and has introduced me to new ideas to continue taking us into the future.”