Webinar: Effectively Market and Communicate Online During COVID-19

Instructions for joining the webinar will be provided.

The Chamber, in partnership with the El Camino College Small Business Development Center (SBDC), offers educational seminars on topics relevant in today's business world. This month Deborah Deras will discuss how to effectively various platforms to connect with customers virtually.

In today’s new world dealing with COVID-19, and staying at home, businesses have a captive audience who is online virtually all of their waking hours.

We have to decide which of the various social media marketing & communication platforms are best for our business and that will have a return on investment & not be a time-waster.

We also have to be mindful of what is relevant during these times and stay true to our brand values while making sure our messaging takes into account the current problems of our clients to still engage them even if only online and retain their loyalty and also attract new customers. 

In this informative hands-on webinar you will discover:

• What is Zoom, the Video and Web Conferencing platform
  • When do you Zoom
  • Why would you use Zoom
  • The fatal mistakes people make on ZOOM and how to avoid them

• Facebook Live vs Instagram Live 
  • Why should I go live
  • When should I use FB or IG?
  • What should I do that will retain or attract new clients
  • What are fatal mistakes businesses make and how to avoid them

• Why is now the time for creating video content
  • Should I post on YouTube or Vimeo
  • When do I use YouTube
  • When do I use Vimeo

• What about Communication with my list
  • Should I create a newsletter or blog
  • How do I use a newsletter
  • What platform is best for a newsletter
  • What is the purpose of the newsletter