Luxury Fertility Concierge & Surrogacy Agency

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Health Care Medical, Dental & Nursing Care

About

I am the CEO and Co-Founder of IMA ART Fertility, a boutique luxury fertility concierge helping intended parents navigate IVF, egg donation, embryo donation, and surrogacy with discretion, expertise, and personalized support.


My path to fertility was shaped by both professional experience and personal adversity. Having faced infertility challenges myself, I understand that family building is far more than a medical process—it is an emotional, financial, legal, and deeply human journey. That perspective continues to guide how we serve every client at IMA ART Fertility.


Before entering the fertility industry, I spent more than 15 years in Governance, Risk, and Compliance, leading complex initiatives across global financial institutions and multinational organizations. Today, I bring that same discipline to fertility and surrogacy through the development of IMA ART's Fertility Governance™ framework—a structured approach designed to coordinate physicians, surrogates, attorneys, psychologists, and other specialists while helping families navigate risk, complexity, and uncertainty with confidence.


At IMA ART Fertility, we intentionally take a different path from an industry increasingly focused on scale. We believe the most meaningful journeys deserve individualized attention, thoughtful coordination, and access to first-in-class providers. Our goal is not to be the biggest. It is to be the best.


Inspired by the principles of luxury hospitality and reinforced through my Executive Master's in Luxury Management from Glion Institute of Higher Education, I am passionate about redefining what fertility care can look like when anticipation, discretion, and service excellence are placed at the center of the experience.


Through my LinkedIn newsletter, I share perspectives on Fertility Governance™, luxury service design, surrogacy, family-building strategy, and the future of modern legacy creation.


I believe building a family is one of life's most important decisions. It deserves a process that is as intentional, thoughtful, and extraordinary as the families it helps create.

IMA ART Fertility is a boutique luxury fertility concierge and surrogacy agency dedicated to helping intended parents navigate IVF, egg donation, embryo donation, and surrogacy with confidence, discretion, and personalized support. 

Unlike traditional agencies focused on scale, we intentionally remain boutique. Our philosophy is simple: every fertility journey is deeply personal and deserves individualized attention, thoughtful coordination, and access to first-in-class providers. 

Drawing on more than 15 years of experience in Governance, Risk, and Compliance, I developed IMA ART's Fertility Governance framework—a structured approach that coordinates physicians, surrogates, psychologists, attorneys, and other specialists while helping intended parents navigate complex medical, legal, financial, and emotional decisions. 

My professional expertise is complemented by personal experience. Having faced infertility challenges myself, I understand firsthand the uncertainty, vulnerability, and resilience required to build a family through assisted reproduction. That perspective shapes how we support every client journey. 

At IMA ART Fertility, we believe success is not measured by volume. It is measured by trust, outcomes, and the quality of the experience for both intended parents and surrogates. 

Our mission is to redefine fertility care through a luxury concierge model built on discretion, anticipation, and service excellence. Inspired by principles of luxury hospitality and reinforced through my Executive Master's in Luxury Management from Glion Institute of Higher Education, we strive to create an experience where families feel supported, informed, and cared for at every stage of their journey. 

As I shared in a 2022 interview: "Our goal is to be recognized as the pre-eminent luxury fertility and surrogacy concierge provider in the world. We want to be the best, not the biggest—to be a brand that lasts and helps families create future generations."

Additional Info

IMA (pronounced ee-ma) ART Fertility was created to provide UHNW clients with high-touch, end-to-end advisory support and oversight at every stage of the journey to parenthood.

Contacts

Primary
Michelle Tang
Co-founder & CEO

Ron Sonnenberg
Co-Founder

Reproductive
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