YVArtists
Categories
Marketing
About
Anngelica-Marie Eshesimua (AMOE) is an award-winning filmmaker, brand strategist, and founder of YVArtists—a mar-tech company empowering luxury and beauty brands to scale through story, systems, and AI.
With a Bachelor's in the Business of Cinematic Arts from USC and a Master's from HEC Paris (Media, Arts & Creation), complimented by the LVMH Luxury Certificate (Winner, Dior x HEC Paris Case Competition), her work focuses on helping brands move beyond transactional creator partnerships and social trends towards narrative-led campaigns that build long-term brand equity.
From her experience conducting Marketing Research for Blockbuster films and working in Netflix writer's rooms, she created YVA Narrative Intelligence™, an algorithm that translates cinematic storytelling principles into marketing strategy for creator briefing, campaign creative, and measurable results—without relying solely on vanity metrics.
She is a frequent speaker on luxury marketing, the creator economy, and the future of brand storytelling.