August Women's Business Network Meeting

Join the Beverly Hills Chamber’s Women’s Business Network this August for an evening of meaningful networking, collaboration, and professional growth with accomplished women from a variety of industries.

Join Us for an Interactive Workshop on Image and Branding

Your brand consists of many layers—from your business card, logo, and color palette to the story you tell and the clients you attract. Together, these details create your total image—and yes, that includes you.

First impressions can influence whether potential clients connect with you and feel confident doing business with you. Not every client will be the right fit, and that’s okay. The more important question is: **Does your current image attract your ideal client?**

Having a recent headshot and updated contact information is important, but so is how you show up. What are you wearing? What message are you communicating? There is no right or wrong choice between a pantsuit, dress, long skirt, or short skirt. Instead, consider the client you are meeting and how you want your image to support that interaction.

This judgment-free workshop will help you explore how your personal and professional image aligns with your brand, ideal client, and business goals—with a clear focus on building trust, strengthening connections, and increasing business conversions.

Hosted by Chana Gedy, with Guest Speaker Lori Dobrin

Lori Dobrin is a Beverly Hills-based Image Architect and founder of ARRANGEMOI.

She arrived in America from Romania in her twenties, speaking little English, with a background in fashion and stage design. She built her career within New York's luxury hospitality world, working with its finest restaurants, hotels, and concierge services. She then studied forensic psychology and developed a rare ability to read people instantly. Then she lost everything, twice.

Just before turning fifty, she rebuilt her identity from the ground up. She rebuilt not her career and not her wardrobe, but herself. That journey of losing who you are and architecting yourself back into existence is exactly what she now does for others.

Her clients include Elena Cardone, Christina Aguilera, Sofia Vergara, and Jeezy, just to name a few. She does not style people. She architects their authority.

In this talk, Beverly Hills Image Architect Lori Dobrin introduces the Authority Presence Method. This is the framework she uses with executives, celebrities, and industry leaders to close that gap permanently. Audiences leave knowing exactly why they have been invisible, what it has been costing them, and the three shifts that make their authority undeniable. These shifts begin the moment they walk out the door.